The purpose of the work I shoulder is to first evaluate the core principles in hopes to better disclose a message or feeling with clarity.  In the world of design you learn the primary objective of each project is flawless visual communication and avoiding cute clutter. In other words, it is fine tuning ideas and dissecting concepts to be shared through visual elements such as typography, symbols, and color so the vision is crystal. In my profession my initial intentions are to understand my client’s individuality and their goals so what they want underlined can be fluidly reflected.  Within a portrait, for example, it is good to focus on creating a relationship between the emotion, posture, and environment of a subject which can then be shared with the viewer in a fair first impression.  This relationship also makes for more memorable moments the client would memorialize through the seasons of their life.  This closely knit intimacy with intention and discernment I have woven into my life are key to my successes.